北航经管学院“工程管理论坛”系列讲座 （2024年第7期，总第41期）
讲座题目：Optimization Methods for Mobility Resource Allocation, Pricing and Demand Management in Mobility-as-a-Service (MaaS) Systems
讲座时间：2024.4.26（周五）13:30-15:30
讲座地点：新主楼A949
主讲人：席好宁 助理教授，纽卡斯尔大学商学院
主持人：李欣蔚 副教授
讲座嘉宾 简介
Dr. Haoning Xi is an Assistant Professor (AU: Continuing Lecturer) at the Newcastle Business School, The University of Newcastle (UON), Australia. Prior to this position, she served as a Research Fellow at the Institute of Transport and Logistics Studies (ITLS), The University of Sydney Business School. Haoning received her Ph.D. degree in Transportation from the University of New South Wales (UNSW) Sydney. During her Ph.D. study, Haoning was awarded the prestigious “University Postgraduate Award” and “CSIRO Data 61 Top-up Ph.D. Scholarship” and was also granted the Australian “Global Talent Independent" Scheme. Before her doctoral studies, Haoning received her Master's degree from Tsinghua University, China, and Bachalor degree from Central South University, China. She was a Research Assistant at the University of California, Berkeley, USA, and a Visiting Researcher at the Hong Kong University of Science and Technology, China. Her work has been published in flagship journals in the field, such as European Journal of Operational Research, TR Part B, TR Part A, Computer-Aided Civil and Infrastructure Engineering, Transport Reviews, and Transport Policy. Haoning has been leading and participating in several research projects in Australia, and her research was supported by government agencies such as Transport for NSW (TFNSW) and the Department of Transport and Main Roads (TMR), QLD. Haoning serves as a Co-chair of the "Multimodal Urban Transportation Systems Analysis Committee" in the 2024 World Transport Congress (WTC), a Guest Editor for the journal "Transport Economics and Management" and a peer-reviewer for the top journals in the field, such as TR Part A/B/C/D.
讲座概要
Mobility-as-a-Service (MaaS) has recently received significant attention from researchers, industry stakeholders, and the public sector. In the context of Everything-as-a-Service (XaaS), the transportation sector has been evolving towards user-centric business models in which customized services and mode-agnostic mobility resources are priced in a unified framework. Yet, in the vast majority of studies on MaaS systems, mobility resource pricing is based on segmented travel modes, e.g., private vehicle, public transit, and shared mobility services. This research attempts to address this research gap by introducing innovative MaaS mechanisms and optimization methods for mobility resource allocation, pricing strategies, and demand management in MaaS systems. This research proposes a unified framework and various tractable optimization methodologies for the innovative MaaS paradigm, exploits the potentialities of MaaS systems to evaluate futuristic transport scenarios, and provides meaningful managerial insights for the regulation of MaaS systems under different deregulation scenarios. In the MaaS systems under government contracting, this research proposes innovative auction-based MaaS mechanisms where users arrive dynamically and compete for mobility resources by bidding for mode-agnostic mobility resources based on their willingness to pay (WTP) and preferences on service experience. In the MaaS systems under economic deregulation, a MaaS platform can be viewed as a two-sided market where travelers and transportation service providers (TSPs) are two groups of interacting agents. This research proposes an optimization framework for the regulation of two-sided MaaS markets and casts this problem as a single-leader multi-follower game (SLMFG). Considering the MaaS ecosystems with multi-disciplinary collaborators, this research models a MaaS ecosystem providing mobility services and instant delivery services by sharing the same multi-modal transport system. This research will render the proposed models and algorithms essential tools for operating and managing future MaaS systems.
