所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/7576
译 名：MeritData’s Ecological Strategic Transformation
案例作者：李晨溪，陈婧（通讯作者），邱博文，夏心悦，丁思雯
作者单位：美高梅官网正网
中文摘要：大数据产业是以数据要素赋能企业、最终实现我国产业高质量发展的关键保障。但在这类高速变化的新兴行业中，企业往往面临如何在产业生态中不断占据更加有利的位置、实现长期战略发展的问题。本案例以我国大数据行业领军企业美林数据为案例对象，详细描绘了公司从零开始进入我国工业大数据产业，顺应行业的动态发展不断研发升级自身的工业大数据产品与服务，并在整个产业生态中逐步占据引领地位的发展历程。由此，本案例探讨了美林在不同发展阶段中不断调整自身企业生态位的过程、生态位调整策略、遇到的关键挑战和应对方法。最后，本案例结合美林面对的最新行业挑战，引导读者思考中国大数据企业如何在其产业生态中赢得更加有利的企业生态位，同时也为相关企业提供了有益借鉴。
英文摘要：The big data industry is the key guarantee for empowering enterprises with data elements and ultimately realizing the high-quality development of my country's industries. However, in such fast-changing emerging industries, companies often face the problem of how to continuously occupy a more favorable position in the industrial ecology and achieve long-term strategic development. This case takes MeritData, a leading company in China’s big data industry, as the case object, and describes in detail that the company entered China’s industrial big data industry from scratch, followed the dynamic development of the industry, continuously developed and upgraded its own industrial big data products and services, and made efforts throughout the entire industry. The development process of gradually occupying a leading position in the industrial ecology. Therefore, this case discusses the process of MeritData's continuous adjustment of its corporate niche in different development stages, the strategy of niche adjustment, the key challenges encountered and the countermeasures. Finally, this case, combined with the latest industry challenges faced by MeritData, guides readers to think about how Chinese big data companies can win a more favorable corporate niche in their industrial ecology, and also provides useful reference for related companies.
中文关键词：工业大数据；商业生态系统；企业生态位；架构创新;2023百优案例
英文关键词：Industrial Big Data; Business Ecosystem; Enterprise Niche; Architecture Innovation
案例入库时间：2023-10
